Gabriele de Seta is a media anthropologist. He holds a PhD in Sociology from the Hong Kong Polytechnic University and was a Postdoctoral Fellow at the Institute of Ethnology, Academia Sinica in Taipei. Gabriele is currently a Postdoctoral Researcher at the University of Bergen, where he is part of a ERC project on machine vision in everyday life. His research work, grounded on ethnographic engagement across multiple field sites, focuses on digital media practices and vernacular creativity in the Chinese-speaking world. He is also interested in experimental music, internet art, and collaborative intersections between anthropology and art practice.


Paranomasia is a misspelling of παρονομασία (paronomasía), a Greek term meaning “play upon words which sound alike”, which is also a fitting description for what I spend most of my time doing.