Paranomasia is a misspelling of παρονομασία (paronomasía), a Greek term meaning “play upon words which sound alike”, which is also a fitting description for what I spend most of my time doing.


My name is Gabriele de Seta, and I am a media anthropologist. I hold a PhD in Sociology from the Hong Kong Polytechnic University, and I have recently completed a Postdoctoral Fellowship at the Institute of Ethnology, Academia Sinica in Taipei, Taiwan. My research work, grounded on ethnographic engagement across multiple sites, focuses on digital media practices and vernacular creativity in the Chinese-speaking world. I am also interested in experimental music scenes, Internet art, digital data curation, and collaborative intersections between anthropology and art practice.

I research, write about and teach different combinations of the following things:


Feel free to get in touch: notsaved@live.com