I like Open Access scholarship and I try to make most of my publications available online in some form. I do my best to disseminate my writing beyond academic paywalls and to participate reflexively in the co-creation of my research topics.

Peer-reviewed journal articles:

de Seta, G. (2018). Wenming bu wenming: The socialization of incivility in postdigital China. International Journal of Communication, 12, 2010–2030.

Chiu, H., & de Seta, G. (2017). Headbanging in Taiwan. Metal Music Studies, 3(2), 335-343.

de Seta, G. (2016). Neither meme nor viral: The circulationist semiotics of vernacular content. Lexia. Rivista di Semiotica, 25–26.

de Seta, G., & Olivotti, F. (2016). Postcolonial posts on colonial pasts: Constructing Hong Kong nostalgia on social media. Medien & Zeit, 31(4).

de Seta, G. (2015). Postdigital wangluo: The Internet in Chinese everyday life. Anthropology Now, 7(3).

de Seta, G., & Proksell, M. (2015). The aesthetics of zipai: From WeChat selfies to self-representation in contemporary Chinese art and photography. Networking Knowledge, 8(6).

Herold, D. K., & de Seta, G. (2015). Through the looking glass: Twenty years of Chinese Internet research. The Information Society 31(1).

de Seta, G. (2014). “Meng? It just means cute”: A Chinese online vernacular term in context. M/C Journal 17(2).

de Seta, G. (2013). Spraying, fishing, looking for trouble: The Chinese Internet and a critical perspective on the concept of trolling. Fibreculture 22.

Book chapters:

de Seta, G. (2017). Trolling, and other problematic social media practices. In J. Burgess, A. Marwick, & T. Poell (Eds.), The SAGE handbook of social media (pp. 390–411). Thousand Oaks, CA: SAGE Publications.

de Seta, G., & Proksell, M. (2017). V-Day selfies in Beijing: Media events and user practices as micro-acts of citizenship. In A. Kuntsman (Ed.), Selfie citizenship (pp. 29–37). London, United Kingdom: Palgrave Macmillan.

de Seta, G., & Zhang, G. (2015). Stranger Stranger or Lonely Lonely? Young Chinese and dating apps between the locational, the mobile and the social. In I. A. Degim, J. Johnson, & T. Fu (Eds.), Online courtship: Interpersonal interactions across borders (pp. 167–185). Amsterdam, The Netherlands: Institute of Network Cultures.

Liu, X., & de Seta, G. (2015). Chinese fansub groups as communities of practice: An ethnography of online language learning. In P. Marolt & D. K. Herold (Eds.), China online: Locating society in online spaces (pp. 125–140). Abingdon, United Kingdom: Routledge.

de Seta, G. (2012). The noise connection: Experimental music in China as a networked subculture. In A. Keidan (Ed.) The study of Asia – Between antiquity and modernity (pp. 38–44). Cagliari, Italy: Coffee Break Project.

Encyclopedia entries:

de Seta, G. (2016). Egao and online satire, China. In J. A. Murray & K. M. Nadeau (Eds.), Pop culture in Asia and Oceania (pp. 227–230). Santa Barbara, CA: ABC-CLIO.

de Seta, G. (2016). Great Firewall, China. In J. A. Murray & K. M. Nadeau (Eds.), Pop culture in Asia and Oceania (pp. 232–235). Santa Barbara, CA: ABC-CLIO.

de Seta, G. (2016). Weishidai (Micro-era), China. In J. A. Murray & K. M. Nadeau (Eds.), Pop culture in Asia and Oceania (pp. 271–274). Santa Barbara, CA: ABC-CLIO.

Reviews & reports:

de Seta, G. (2018). Children in China, by O. Naftali. Social Anthropology, 26(2), 288-290.

de Seta, G. (2018). Networking China: The digital transformation of the Chinese economy, by Y. Hong. Asiascape: Digital Asia, 5(1–2), 162–165.

de Seta, G. (2017). The question concerning technology in China: An essay in cosmotechnics, by Y. Hui. Asiascape: Digital Asia, 4(3), 316–319.

de Seta, G. (2016). Culture, aesthetics and affect in ubiquitous media: The prosaic image, by H. Grace. Asiascape: Digital Asia, 3(3), 203–205.

de Seta, G. (2016). Softimage: towards a new theory of the digital image, by I. Hoelzl and R. Marie. Social Media + Society, 2(3).

de Seta, G. (2015). Society and the Internet: How networks of information and communication are changing our lives, edited by M. Graham & W. H. Dutton. Communication Booknotes Quarterly 46(2), 63-65.

de Seta, G. (2015). Memes in digital culture, by L. Shifman. New Media & Society 17(3), 476-480.

de Seta, G. (2015). Technomobility in China: Young migrant women and mobile phones, by C. Wallis. Asiascape: Digital Asia 2(1-2), 169-171.

de Seta, G. (2014). Situated practices on China’s changing Internets: From the users of mobile ICTs and apps to Weibo posters and social networkers, Hong Kong, 18.-21. (Conference report). ASIEN: The German Journal on Contemporary Asia 133, 115-116.

de Seta, G. (2014). People’s pornography: Sex and surveillance on the Chinese Internet, by K. Jacobs. Porn Studies 1(1-2), 208-211.


de Seta, G. (2015). Dajiangyou: Media practices of vernacular creativity in postdigital China. Hong Kong, China: The Hong Kong Polytechnic University.

de Seta, G. (2011). Mediation through noise: Experimental music in China. Leiden, the Netherlands: Universiteit Leiden.


Land, N. (2018). Il numogramma decimale [Decimal numogram] (G. de Seta & P. Berti, Trans.). KABUL Magazine.

Land, N. (2017). Collasso [Meltdown] (G. de Seta & P. Berti, Trans.). Lo Sguardo, 24(2), 269–279.

Other writing:

de Seta, G. (2018). Sight-specific: On Fujui Wang & Yi Lu’s sound objects. In Y. Lu & F. Wang (Eds.), Soundwatch Soundobject (pp. 30-37). Taipei, Taiwan: Soundwatch Studio.

de Seta, G. (2018). Into the Red Stack. Hong Kong Review of Books.

Abidin, C., & de Seta, G. (2018). Three lies of digital ethnography. anthro{dendum}.

Abidin, C., & de Seta, G. (2018). Private messages from the field: Confessions on digital ethnography and its discomforts. anthro{dendum}.

Proksell, M., & de Seta, G. (2017). A cabinet of moments: Collecting and displaying visual content from WeChat. Membrana, 3, 88–94.

de Seta, G., Graeter, S., & Cross, J. (2017). Our electric backup. Cultural Anthropology.

de Seta, G. (2017). Gabriele de Seta’s postdigital China. CaMP Anthropology.

de Seta, G. (2017). 論自拍. Guava Anthropology.

de Seta, G. (2017). Fraying the soundscape: Beyond noise and silence in the Chinese rural-urban interzone. Noise & Silence.

de Seta, G. (2016). Direct-casting: An interview with Dino Zhang on livestreaming in China. Cyborgology.

de Seta, G. (2016). The no-venue underground: Sounding Hong Kong’s lack of performance spaces. Sound Matters.

de Seta, G. (2016). The social life of sad frogs, or: Pepe goes to China. Cyborgology.

de Seta, G. (2016). Buying plastic sprouts to sell cuteness. PopAnth.

de Seta, G. (2016). Xianqiao diary: Artists in village residence (中文). Village Taipei URS.

de Seta, G. (2016). Xianqiao diary: Repainting village life (中文). Village Taipei URS.

de Seta, G. (2016). Selfies, trolling and one-night stands: From Chinese internet culture to digital media practices. The University of Nottingham China Policy Institute Blog.

de Seta, G. (2015). Philip Zhai: Read his poems in Chinese here!. One Terabyte of Kilobyte Age.

de Seta, G. (2014). *digital*media*junk*ware*lore*. In Junkware, The junk venture book (pp. 18–20). Shanghai, China: Junkware.

de Seta, G. (2014). Dajiangyou: Fieldwork notes about Chinese digital folklore. NewHive.

Burrows, J., Coppoolse, A., de Seta, G., Zhang, G., & Zuser, T. (2014). Arcade/Border/City: Reading Benjamin’s Passagenwerk in Hong Kong. Immediacy 2014: Media Utopias & Dystopias.

de Seta, G. (2013). Détournement. American Asparagus 1.


Margree, P. (2017). Antinaturalism. We Need No Swords.

Proksell, M. (2015). The Chinternet Archive 中国互联网档案. NewHive.

Tai, K. (2015). Made in China / Einmal Internet auf kommunistisch. WIRED Germany.

Lialina, O. (2015). Dreaming the Chinese Web. One Terabyte of Kilobyte Age.

Valentine, B. (2015). All Internet is Local: Digital Folklore in China. Rhizome.

Sharbaugh, P. (2014). Digital “Addiction” in Asia: What’s Behind the Rising Panic — and Is It Even Real?. The Asia Digital Life Project.